Sunday, 28 October 2012

MIX IT (Part 1)

In addition to 'Lock In', I was asked to design a second range for the Bar Craft brand, which is now known as 'Mix It'. The brief for this range was to create a fun and playful design for a cocktail / party range that would appeal to young adults.

There were two parts to the brief. The first part was to create illustrations of products / objects associated with cocktail making, which were to be used on packaging and some of the products. I wanted to create a strong, yet playful look, so turned to my trusty dip pen and ink to create a set of fluid drawings. I love 'accidental' mark making, so embraced all the ink splatters and smudging that tend to form with this type of illustration.

This can be seen to best effect on the cocktail coasters, which come in a set of four. I really took these as the starting point for the whole range, using my favourite vibrant and acidic colours to set the party tone!

Images copyright Kitchen Craft 2012.

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