Thursday, 31 October 2013

New Range! - Spookily Does It! (Part 2)

As well as the partyware shown in my previous post, I had to design characters that would work across a variety of baking products and gift bags for the 'Spookily Does It!' brief. My background is in creating designs for children and the trick when designing characters of this type is that they mustn't be too scary. By giving them all slightly smily faces or rounder features than would normally be expected it stops even the most sinister of characters from being too alarming and adds an almost cute feel to the design.
This was important for me as well as the children as I am not a fan of spiders, so by giving the spider character a happy face it made him much easier for me to work with!!!

I was asked to use the characters to design some chocolate moulds. I think they work perfectly for this and as I also designed a variety of treat bags, once you have made them there is a choice of cellophane or paper treat bags in which to present them to your friends!

Or if baking is more your thing the characters feature on cookie cutters and in a set of cupcake cases and picks - I just love the way these have been packaged in a coffin shape box! It's really fun!

Finally, other items in the range include edible cake toppers, candles and even a pumpkin carving kit!

Happy Halloween!!!

Images copyright Kitchen Craft 2013. 

Saturday, 5 October 2013

New Range! - Spookily Does It! (Part 1)

Halloween is nearly upon us, so it's the perfect time to share my brand new range for 'Spookily Does It!' An extension of the highly successful 'Sweetly Does It' brand, 'Spookily Does It' puts an all new and slightly creepy twist on baking and partyware for the halloween season! It was so much fun creating a range for kids - a great opportunity to play with a bright and gaudy colour pallet that I wouldn't normally get away with(!) and a chance to design some cute Halloween characters!
For the 'party in a box' product brief I extended my design to look like a haunted house with spooky surprises…!
 …There are pop up pieces in the roof of the house so it is more 3D and it turns into a cake pop stand to make the perfect party centre piece! (The tombstone in the below photo was added by the packaging company - although I understand why it was needed due to the box having the dual purpose of also being packaging I wish they had asked me to draw it for them so that it was more in keeping with the rest of the design…)
The box contains paper cups, pumpkin shaped paper plates, paper napkins, straws, a Halloween door banner and a plastic table cloth.
Images copyright Kitchen Craft 2013.