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The ones that didn't make it!

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As we enter the second part of the year many suppliers and retailers are getting ready to launch new product ranges. I'm delighted to tell you that I have lots of new products that will be launched in the coming weeks and months, but before that happens I thought that I would share with you some of my favourite designs that didn't make the final cut. The above designs were proposed girl's stationery designs for high street supplier Helix. I especially enjoyed working on the Rawsharc design, which has a lovely 1950's feel - so on trend at the moment! I also had great fun with the folkloric style tree print - It's very simple, but really 'pops' in the neon colourway! And above are my favourite proposed boy's designs, which aren't to be! :)

New designs online

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I was recently browsing online on Amazon when I came across some laptop sleeve designs I created for the Rawsharc brand. I had so much fun with these designs as the brief was for a real lifestyle / surfy feel. They are available in a variety of sizes and the  Rawsharc Floral and Rawsharc Camo designs are also available in co-ordinating pencil cases from Helix. After this discovery I Googled another product that I worked on around the same time called the 'Skoodle' pencil case set. I particularly enjoyed working on this project as I came up with the concept for sketching and doodling on your pencil case following attending focus groups with children where they told me this was something that they really wanted to do. I then came up with packaging and branding - and the really nifty thing about this product is that when the child is bored with their doodle they can pop the case in the washing machine and all the ink is removed ready for them to start a new design. This was a

ALL CHANGE...

It's been quite a while now since I last published a post on this blog. That's because last September I was lucky enough to be offered my dream job in-house with an amazing kitchenware and tabletop company called Kitchen Craft . I was asked to design exclusively for the company, so therefore I had to sadly leave my agent and have been concentrating on designing lots of lovely new products for the kitchen and home. The amount of different products I have designed has been so exciting and rewarding. However, unfortunately I was diagnosed with a form of leukaemia around 18 months ago and although I loved working in-house, the daily commute was really taking it's toll on my health, so I have recently had to make the decision to leave the role. Luckily, Kitchen Craft will remain a major client for me in my business as a freelancer, so I will still get to work on their lovely products, while hopefully managing to get some much needed rest! Of course the other change is that I h

Pattern People - New Ebook!

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I am thrilled that 'Pattern People' have chosen my peacock feathers pattern (above) to feature in their new Ebook, Repeat After Me . It's a great resource for pattern designers with loads of hints and tips for creating repeats and features some of the industry's best pattern designers, so I am truly honoured to be included!

We got married!

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On 12th August I got married and have changed my surname from Croydon to Yorke ( - there have been lots of jokes about switching from the South to the North!) We had a wonderful day with friends and family - and I think we scrubbed up quite well! 

Spotted! - Pencil Cases Everywhere!

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The kids may only just be breaking up for summer holidays, but as promised the shops are now full of goodies ready for them to go back to school! I was delighted to see many of my designs (new and old!) filling up a huge bay in Ryman's, with two on the top shelf, all four on the second shelf and another three on the third shelf! As well as the general fashion designs developed for Helix above, there were also three of the cases from the 'Rawsharc' lifestyle range that I designed. This range was created to take on some of the big lifestyle licenses for stationery and this is the second range I have designed for the 'Rawsharc' brand - I am particularly proud of it as I designed everything from the surface patterns to the branding and zip pulls. It's been really well received by retailers and children alike so I'm extremely pleased! More pencil cases were on show in Staple's, where my best selling 'Controller', 'Doodle' and &#

A bird a day!

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I have several projects on the go at the moment involving bird designs, so I've decided to set myself the challenge of at least one bird drawing every day until I've got all I need. The above is a bit of a sneaky-peek at what I've done so far...