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Surtex & Licensing Expo 2017

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My agents, Jewel Branding & Licensing will again be exhibiting my designs at Surtex in New York and Licensing Expo in Las Vegas later this month. This year Surtex runs from May 21st - 23rd and Licensing Expo from May 23rd - 25th. With both shows happening back to back for the first time, I've been super busy updating my portfolio with fresh new designs!  All of my designs begin as hand drawings, so for months now I have been drawing, drawing, drawing - which has been wonderful! Here are a few examples - You can see more by following my  Instagram  @vickyyorkedesigns where I have documented much of my preparation for the shows.  I am so inspired by the sea and recently took a working holiday to the coast to do more sketching and to provide some last minute inspiration for new collections. I'm now in the final stage of preparation, pulling all of my patterns together and creating product mock-ups. Below is a sneaky peak at some of my collec...

My Design Process - 'Something Special'

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As a designer I often get asked how I create my images and if I draw everything by hand. I thought it might be fun to answer these questions in this blog post to give you a quick overview of the process of how I work to create my designs.  At the moment I'm working on a new range of greetings cards, which is something a bit different for me... but the process for each design is similar to how I work for creating all surface pattern designs or placement graphics for products. The starting point is always an idea. Sometimes this comes in the form of a client brief and sometimes it's the spark of an idea in my head. For these greetings cards I decided I wanted to create a range of cards based on my existing typography range, 'Well Hello There!', but with sentiments that were more focussed on the greetings card market. Often at this stage I create an ideas board, but because the look of the new range is to follow existing designs I simply reviewed the existing work...