Thursday, 11 October 2012

NEW PRODUCTS - 'LOCK IN' (Part 1)




You may recall from an earlier post that I teased you with a photo of a new range of products for Bar Craft, called 'Lock In'. I am so pleased to now be able to show you the whole range!

The brief I was given was to create a design for a male gift range that would be evocative of traditional pub imagery for use on bar associated products.


As the pub is a very British phenomenon, I decided to use the British bulldog as my main motif with pub imagery such as bar stools, beer barrels and beer glasses to support this.



I wanted to keep the illustrations very strong in line-work, (as can be seen in the beer mats above) to create a style with a modern twist on traditional etching. The idea of a 'Lock In' at home is further reinforced with lock and key imagery and a strong typographic layout using words associated with beer. Colour also played an important part, as I chose creams and bronzes to emulate the rich amber colours of beer, complimented by an 'off black' to create an aged effect and navy. It is unusual for me to work on a brief where more muted colours were required because my designs are often so vibrant, but I really enjoyed the challenge!

To find out more about all products available in the 'Lock In' range click here.

Images copyright Kitchen Craft 2012.

1 comment:

  1. Are these available to purchase anywhere?

    ReplyDelete